Video Marketing: Lights…Camera…Download

It’s that easy.
Leave behind your heavy-duty cameras and spotlights, all you need is your laptop and a fairly good internet connection to create, download and access millions of videos online for all your marketing works.
Videos have started dominating the online world and will be the future of internet marketing. A couple of years back Microsoft Corp. found that the average attention span of a person is 8 seconds; which was 12 seconds in 2000. Digitalized lifestyle is increasingly influencing the choices people make in terms of how they consume content. In the fast-paced world, and with attention spans this low, the margin of dedicated online readers, especially from the novel generations, are narrowing down; people prefer spending a minute or two engaged in an interactive video instead.

Video Marketing in Numbers

YouTube is the second most viewed website on the internet, topping Facebook, Wikipedia, Amazon, and Instagram. Cisco’s Visual Networking Index Forecast for 2016-2021 reveals that:
• It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021.
• Video traffic will be 82 percent of all consumer Internet traffic by 2021.

HubSpot also conducted an extensive research on content trends and the results:

• 53% of people want to see more video content from marketers.
• 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

The king of content: Videos

Video is the king of content, well at least for the Gen Y and Z. Videos are engaging, precise and easy to consume.
Videos can…

…increase your brand visibility:

Videos have the potential to reach millions in very short spans of time, they are easily shareable and can be remembered for a longer time. The ability to recall messages from a video is very high, it creates a long-lasting impression of your brand.

…produce highly engaging content:

Visual content is essential to increase engagement. Video is no exception, it combines both auditory and visual senses, having higher chances of grabbing instant attention. Videos are about 10 times more likely to be shared than other content.

…boost SEO and website traffic:

Videos have the potential to make your campaign go viral. Due to its bite-sized portions and visually engaging characteristics, videos are becoming the most shared form of content online. This naturally draws more backlinks to your website and boosts your SEO rankings.

A stock full of videos

Soon, the internet will be filled with video content, and the demand for interactive and engaging videos will create stiff competition. But that doesn’t mean you must spend hours together filming and editing video clips. Stock Videography is here to save up all your valuable hours and efforts in creating videos. You can access royalty-free, high-quality stock videos that can be leveraged for your campaigns.

We at ClipCanvas, have garnered the best online stock footages; premium, high-definition, and on-demand video clips across a dozen categories, that can be accessed and downloaded with just a few clicks. ClipCanvas is here to make your video marketing more engaging and creative.

Sign up now to get access to thousands of videos online and unlock exciting offers.

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